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Achieve effective event promotion for conventions and exhibitions through diverse video technology and creativity
In addition to original, high-quality video production skills, our capabilities extend to the planning,production and management of events and promotions. We have a diverse in-house personnel and technology resources to support corporate seminars, new product press conferences,conventions, shareholders meetings, trade shows and exhibitions.Sony PCL can offer customers a total production package, covering event implementation,and installation and management of exhibition facilities.
Exceptionally experienced staff support to enhance production through“Space Creation and visual”system construction
Satisfy production needs for original content creation, large-scale/super high-definition video, 3D video etc.
Creative Team to support layout design, lighting, stage direction etc.
Production Team and technology team combine to propose and construct the best video system for the event production.
Construction of optimal systems to meet customer production and operational requirements for fairs, exhibitions, corporate seminars, conventions, shareholders meetings etc.
Global network that can support worldwide event promotion.
Engineering and construction management systems approval from first-class resistered architect office.
Sony Fair in Taiwan
The Sony Fair’07, held from April 10-22 in Taipei,Taiwan,serves as an example of the production services Sony PCL can offer.
- Sony Fair’07event profile
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The Sony Fair has been held since 2004 to mark the establishment of the Sony Style Taipei store. This year was the fourth time for the event to be held. It is an exclusive Sony Group event aimed at the general consumer. Visitors experienced the diverse range of Sony’s products and services, spanning electronics, movies, music, game and network services, in a single setting. This event intended to deepen the public’s understanding of Sony and promote sales. Promoter: Sony Taiwan Ltd.（Sony Corporation local affiliate）
Dates: April 10 (Tue) - 22 (Sun) 2007
Location : TAIPEI 101 North Square (outside tent installation）
Visitors: 63,000
- Event plan proposal
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After detailed discussions with the promoter, we confirmed the event’s main objectives, set the event theme and planned accordingly.
Under the slogan“Sony gives the ultimate expression to real emotion”, we defined three main themes:“Sony HD World”, “Connectivity”, and“Kodawari.”* Building on these themes, we aimed for an event where visitors could experience and enjoy the harmony between Sony’s wide range of products and services.* A Japanese term that signifies an obsession with perfection.
- Designing and constructing the booths
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Based on the plan agreed by the promoter, we designed the booths
in accordance with the available exhibition equipment and content.
Our team included graphic designers, licensed architects and system designers.
Taking into account visitor flows and corner layouts, we creatively arranged video, sound and lighting to produce efficient and visually pleasing booths.
- Planning and production of visual contents
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Visual content plays a crucial part in delivering an attractive message to customers.
Sony PCL can of course create top quality HD content, as well as large-scale video presentations
and special effect visuals (3D etc.) Our state-of-the-art post production technology ensures the maximum visual appeal to make events that much more impressive.
- Planning and design of event items
Events have various design items such as logos, banners, pamphlets, panels, uniforms etc.
Sony PCL graphic designers plan and design these items, which ensures a unified look.
- Operational planning
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Only PCL engages in operational management covering all aspects from equipment operation to allocation and activities of the booth attendants and staff. Highly trained operators handle equipment. In addition PCL handles specialized staff.For example we conduct auditions to secure qualified MCs and booth attendants of the highest quality. We also hold orientation sessions for attendants and staff to ensure customer service satisfaction and provide the background knowledge for the products on display.
During the preoperational period, we plan carefully in order create a strong operational and personnel team that will contribute to effective event management.
- Stage scripting and direction
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For each booth, we script and direct performances as well as plan the daily schedules.
Our Direction Team coordinates the entire event-space, ensuring that booths are efficiently managed with both entertaining and informative stage performances.
- Other
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Sony PCL can also collaborate with local production teams to create event performances that are suited for national or regional cultures.
In addition we can also manage logistics for exhibition items world wide.
WORKS
Sample selection of Sony PCL projects
| Project Name | Year | Support Provided | Image of Facilities/Event |
|---|---|---|---|
| CEATEC JAPAN 2007 |
2007N | At CEATEC JAPAN, Sony PCL planned 5 booths, supervised interior design and directed stage performances. For the Sony booth, the focus was on maximizing the appeal for the world's first OLED TV. Visitors to the booth were able to experience the product's thin design and superb image-quality. |  |
| 2007 Topcon Global Distributors' Conference [Topcon Corporation] |
2007N | The 2007 Topcon Global Distributors' Conference was held in Tokyo on May 24. Sony PCL was responsible for the entire conference from planning to production and operational management. |  |
| Sony Taiwan Ltd. “Sony Fair '07” |
2007N | The Sony Fair '07 was held from April 10-22 in Taipei, Taiwan. Sony PCL was responsible for the planning and production of the event.
Details here >> |
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| Sony Building (Tokyo) Communication Zone “OPUS” Permanent Facility |
2007N | On March 7, the Communication Zone “Opus”was opened on the 8F of the Sony Building in Tokyo. Sony PCL planned and produced this facility. Click here for Sony Building Home Page |
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| CEATEC JAPAN 2006 |
2006N | Total coordination for Japan's biggest IT event, CEATEC JAPAN. Planned 5 booths, supervised interior design, directed stage performances, performed operational management, created sound and lighting schemes. |
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| Received iF Communication Design Prize for the Blu-ray Disc Association booth |
Movie Play |
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| Sony Fair@Taiwan | 2006N | Event to celebrate 2-year anniversary of Sony Style store in Taipei. Proposed Sony HD World as the main theme, and developed production and interior design planning around HD motif. Event was attended by approx 50,000 visitors. |
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| EXPO 2005 AICHI JAPAN |
2005N | EXPO 2005, AICHI, JAPAN was held from March 25 to September 25. “Laser Dream Theater”in Global House, the central pavilion of this EXPO, was planned and managed. Also,Sony PCL was responsible for the screening work“2005 our planet”from planning to production, |
* The“Laser Dream Theater”: high-definition screen of more than 6M pixels - 50 meters wide and 10 meters high (equibalent to 2005 inch TV). |
Last renewed on July, 2010